QUICK YOUTUBE STATISTICS

2023

ACTIVE USERS

2.6 BILLION +

DAILY WATCH HOURS

Every day, people watch more than one billion hours of videos on YouTube.

YOUTUBE INFLUENCES DECISIONS

84% of viewers purchased a brand after they saw it on YouTube

PRODUCT DISCOVERY

90% of people say they discover new brands or products on YouTube

You might be wondering does YouTube actually work? In a survey conducted by Animoto, over 80% of B2C and B2B marketers agree that YouTube content has the ability to drive views, engagement, and purchases for businesses. Major B2B brands are investing money on YouTube not just for the views, but because it converts.

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